You can tell a lot about a campaign by looking at whom the candidate hires. Cal Buzz reports that Carly Fiorina has retained Fred Davis, ad man for McCain/Palin in 2008 and the infamous Obama “Celebrity” attack ad featuring Paris Hilton and Britney Spears. It’s a clear message that Fiorina is gearing up for a serious run next year. Last year, Davis also made the “Godless Americans” spot questioning Senator Kay Hagan’s religion in the final weeks of her campaign against Elizabeth Dole, so we know it’s going to be no-holds-barred once the race is fully engaged.

This summer, you have helped raise more than $50,000 to combat the barrage of negative attack ads from Fiorina and her camp.

But now we need to double down and reach our $100,00 goal by September 8th.

Fiorina hasn’t stopped with Fred Davis. She has also brought in Wilson Miller Communications – veterans of the Pete Wilson and Arnold Schwarzenegger campaigns. These are heavy hitters in California politics, and you don’t bring them on board unless you’re serious about going hard to the finish line.

When the election heats up, the Fiorina-Davis-Wilson-Miller operatives will have their attack ads ready.

We must be prepared to fight back. With your $5 today, you can help us double down and reach our $100,000 goal by September 8th — so when Fiorina attacks, we can respond with the truth.